I was born at the end of 1959 in Tel Aviv, near the sea. I grew up with two brothers in an orthodox home and studied at Moriah elementary school and the Zeitlin high school for religious students. My parents nurtured my talent for drawing from a young age and sent me for private art lessons. I spent my free time as a child at the seashore and in activities of the Bnei Akiva youth movement.  On field trips I was always the photographer with the Kodak Instamatic, a gift from my uncle in America. When I grew up I studied at Hamidrasha School of Art. I dreamt of having an atelier in an attic crowded with cloth canvases and redolent of turpentine.  During the first week of the first year of my studies, I entered the darkroom in the Photography department as part of an elective course.  It was there that I discovered the magic.

After graduating Art school I started working, first as a photojournalist and later on I focused on portraits and magazine covers. I worked for Monition monthly, Hadashot, Haarets, and 7 Days of Yedioth Aharonot. During all these years of journalism I kept on photographing my personal work in which I tried to portray the local Israeli society in an anthropological gaze.